My job is to make people fall in love with a brand. A near-impossible feat in skeptical and oft-cynical 2023 - but I’m steadfast. It is possible; I believe you have to be relentless, say yes to risks and no to things that feel wrong. Like a comic, you have to endlessly consider timing, read the room, be fearless. Unlike a comic, you have to be conscientious and tirelessly considerate.
I’m a quick study and I never take myself too seriously. I live to create and always aim to be curious, bold, enthusiastic, and committed.
If you can put words to/on/or around it, I have. (Then I’ve rewritten those words to make them better.) Snappier. Shorter. Or deeper. More detailed. More narrative. Evermore effective. From packaging to merchandise to press releases to print-outs to email blasts, websites, and every place you can put letters on social media.
In school, I studied writing. They say the best writing is rewriting, giving credit to the difficult act of editing. I studied literature in order to radically empathize with the writer. I workshopped the work of fellow writers to help them develop characters, adjust story arcs, and better say what they intended. Lo, a rather seamless transition to writing for brands.
Good communication is all about observation. I cut my teeth in marketing during the burgeoning era of social media and content marketing. I found my stride growing online communities and still believe that this is the best way to build a brand. By listening, learning, observing - you can build a strategy from the ground up and the inside out. I think the best marketing is less monologue and more dialogue.
I help brands tell better stories by uncovering who they are now, identifying who they want to be, and guiding them toward what they want to do in the world. Then, together, we create a strategy to help them achieve it.